Creating meaningful change in your market through the combination of passionate vision and relentless execution.
This is where breakthrough products and category-defining innovations emerge.
When you combine authentic mission with systematic innovation, you get emergent transformation.
Solutions become more powerful than the sum of their parts because deep purpose drives relentless execution toward something the market didn't know it needed.
Transform customer expectations with breakthrough thinking
Create solutions competitors struggle to replicate
Lead markets through breakthrough thinking others follow
Define how the industry thinks about problems
Master the three Performance leadership skills that turn disciplined systems into market-defining results.
Explore Performance Leadership →Master the three Passion leadership skills that keep conviction and inspiration fueling transformation.
Explore Passion Leadership →Products that create new markets because deep conviction (Passion) meets systematic execution (Performance) to solve problems others don't see.
You don’t win by building a better product than the competition. You win by creating a space where competition doesn’t exist. That’s category creation: not improving what's already there, but building the market around a problem only you can solve. Most product leaders aren’t doing this. They’re professional optimizers. Making things faster, cheaper, prettier… and call […]
I’ve told the story of founding Plum Analytics many times, but I rarely mention what happened three weeks after I started the company: my father was diagnosed with cancer. We had started Plum Analytics based on what we thought our target customers wanted: better metrics for research evaluation. We began with a market opportunity, a business […]
Picture this scene: And yet… You’re staring at your dashboard, wondering if any of this actually moved the needle on breakthrough impact. When I created a new category in scholarly metrics at Plum Analytics, we faced a measurement problem most product leaders never encounter: How do you track progress toward something that’s never existed before? […]